Welcome to 
PinkRibbon
International
About important things
At PinkRibbon International, this is more than a mission — it’s personal.
Behind every ribbon is a name, a face, a story. A mother, a daughter, a sister, a friend. Someone we’ve loved, someone we’ve lost, someone still fighting. This is why we do what we do — and why we invite you to stand with us.
How it all started
Inspired by a desire to raise breast cancer awareness and fund research, PinkRibbon International was envisioned in 1997.
Walter Scheffrahn formally founded PinkRibbon Inc. in 2008 to support his sister, Désirée, during her battle.
Today, we’re a global initiative fighting all female gender-related cancers impacting millions.
What we stand for
Every diagnosis of female cancer dramatically changes a life, and yet so many of these diseases could be prevented or treated more effectively if research were developed and quality care were accessible.
PinkRibbon directs at least 85% of all donations directly to funding research projects. We are completely transparent about the use of your support, publishing information on all projects that have passed a rigorous review by our Global Expert Advisory Group, ensuring scientific validity and an equitable approach.
We believe the pink ribbon should symbolize not empty promises, but real results and lives saved. We reject “pinkwashing.”
of all donations go directly to research funding
Become a part of PinkRibbon
Join the movement
This is not just our movement — it’s yours too.
Whether you’re walking this road as a survivor, a loved one, a researcher, or simply as someone who believes in a world where no woman is left behind, we welcome you.
You belong here
Join us. Donate. Partner. Speak out. Shine.
Together, we can make the invisible visible.
Together, we can turn pink into a promise.
Together, we’re not just raising awareness
— we’re changing lives
With heartfelt thanks,
Fionnuala Shannon. Director of Global Operations & The PinkRibbon International Team PinkRibbon International
Meet our board
At the heart of Pink Ribbon International are people who care deeply — many with personal ties to the cause.
Expert Advisory group
A global team of medical experts and researchers guiding our work with evidence-based insights and a shared commitment to women’s health.
Prof. Karen Flegg
Breast cancer specialist, Australian National University
Dr. Shrikant Atreya
Palliative care consultant, Tata Medical Centre, Kolkata; chair of the WONCA global group on palliative care and cancer.
Prof. Nick Orr / Prof. Kienan Savage
Deputy director at the Patrick G. Johnston Centre for Cancer Research, Queen’s University Belfast
Prof. David Weller
James Mackenzie professor of general practice, University of Edinburgh
Dr. Sarah Friend
Medical oncologist and breast cancer expert, CEO of myFriendMD (USA)
Fionnuala Shannon
Director of Global Operations, PinkRibbon International
Global PinkRibbon map
Every dot on the map represents a place where care, support, and action are alive. Click on a country to discover how you can get help, join local programs, or connect with trusted partners in your area.